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Lyft Commercial​

The purpose of this project was to create an uplifting commercial through the use of motion graphics. Using the brand's existing color pallet and the bold geometric shapes associated with the Lyft interface, the commercial is meant to spark interest and association with Lyft brand identity. Lyft promotes the idea of connecting people through transportation and bring communities together and this communicates that with a sense of wonder and exploration. 

Catherine Gross 2023

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